The conference was organized by the Economist magazine but sponsored by Alcoa and other companies. In the publicity material for the conference, the Economist (in its guise as the ’Economist Intelligence Unit’!) promoted the conference as discussing amongst other things how Iceland can supply all of Europe’s energy needs with clean energy.
In the build up to the conference, outraged Icelanders contacted the Economist and pointed out that even if every drop of energy was squeezed from the land without any other considerations, it would still only produce 1% of Europe’s requirements. Also the energy that will be produced is actually very far from clean energy. In fact its filthy dirty.
The Economist replied that what was in the publicity material was, “marketing-speak geared to creating interest for the event.” They continued, “The journalistic approach from The Economist itself would certainly carry a different, more balanced and researched perspective.”
The unwitting honesty of this reply speaks volumes. Nuff said.
More wriggling and squirming followed about the role of the sponsoring companies, (Just supporting the conference financially, otherwise neutral.) Then they tried to suggest that the conference represented a balance of the opinions on the issues under discussion. Only problem with that being that the, ‘critical’ voice was that of a conservative opposition MP, who had actually supported the dam project wholeheartedly! Read More