Why Does Saving Iceland Not Discuss With the Minister of Industry?
Shortly after the news about how Saving Iceland closed the offices of institutions and companies involved in the heavy industrialization of Iceland, Katrín Júlíusdóttir, the Minister of Industry said that she had not been able to study the message of Saving Iceland. She said that she had not received a written report from the group and not decided to contact it, but said that she takes a look at all factual comments that she receives. (1)
This is a typical answer for a politician or a corporation’s worker when his/her job is criticized. It is impossible to keep track of how many times Saving Iceland has been offered to sit down and chat with the spokespersons of companies like Landsvirkjun (Iceland’s national energy company) and political parties’ representatives. The purpose with these invitations to meetings is of course only to create a positive image of the corporation or the institution and give the idea that conversation and information are necessary parts of the business. When Saving Iceland has refused these offers, the movement has been stamped as non-factual and with a lack of knowledge, e.g. last summer when Landsvirkjun’s director, Friðrik Sophusson said the Saving Iceland was only asking for attention by acting like clowns. (2)
Katrín Júlíusdóttir knows just as well as Friðrik Sophusson what Saving Iceland’s message and aims are, and thus does not have to ask herself why the group did not wish to meet up with her. Environmentalists in Iceland – including Saving Iceland – have for years explained their resistance towards the heavy industrialization of Iceland with powerful information campaigns, publishing magazines and pamphlets, keeping up websites etc. etc. Most of Saving Iceland’s actions have been followed up with comprehensive press releases, including inconvenient facts about the companies that have to do with the heavy industrialization and information about the serious effects of aluminium production. These press releases have e.g. lead to the fact that the media coverage about the issue has widened. An example of that is the media coverage on the effects of bauxite mining and the aluminium companies’ connection and co-operation with arms producers and war institutions. (3) Read More