By Snorri Páll Jónsson Úlfhildarson, originally published in Morgunblaðið.
In a brochure named “Norðurál and the Community” [Norðurál is Century Aluminum], published by the company, one can e.g. read about the global process of aluminium production. Century Aluminium has its bauxite mines in Jamaica and now plans to open up one in West Congo, in cooperation with one of the world’s corrupt regimé.
It immediately catch one’s eyes that in Norðurál’s brochure, the word bauxite is not menitoned once and according to an explination picture, which is supposed to show the aluminium process from beginning to end, the production starts when alumina is unshipped in to a huge harbour silo.
How can it be? Is Norðurál such an environmentally friendly company that it does not even have to mine bauxite to be able to smelt aluminium? Does Norðurál have any different methods than other aluminium producers? No, this is what we call greenwashing!